Would you like it to be a little more sustainable? This aspect has been driving purchase decisions
of a steadily growing number of people. Everything contributes to the core idea: “I care about the
environment!” Reducing plastic consumption, shopping unpacked, avoiding disposable products – a
lifestyle to enjoy without a guilty conscience and more awareness for good causes.
TRENDS
• On the go and at home, pause for a moment, enjoy, and feel good – but not at the expense of our
environment. Eating healthy food, preferably regional. Conscious consumption. #mealprep instead of
#fastfood. Reusable instead of disposable. Plastic free instead of packaging.
• Zero waste shops are booming, conscious consumption, a healthy lifestyle and alternatives to plastic are
more in demand than ever.
• Every fourth German has cooked more often in recent weeks than in the time before Corona. The trend is
towards healthier food – on the go or in the home office.